Services
We coach teams on how to leverage technology and staff power to achieve engagement targets.
AI Integration
Leverage the best of AI technologies that increase your efficiency and effectiveness, while maintaining that personal touch. We'll match the right platform to your needs and support onboarding and training. Let's start integrating AI into your business strategies.
Growth and Implementation
Think with the end in mind. We can guide your platform selection, establishment of KPIs, and evaluation of your metrics. We offer operational guidance to set up systems for growth from launch planning to year round strategies.
Relationships
People are the foundation. We think of all aspects of engagement, from establishing growth partnerships to delivery to the end user – and each experience along the way. We start with staff development as every relationship begins and ends with them.
Abequa's Approach
01
Intake and Insights
We conduct an assessment of your programs, products, staff needs, and audience. We bring our market expertise into focus to provide you with strategic insights to most effectively engage your ideal customer with your unique value proposition.
02
Strategic Planning and Training
We support the delivery of technology and training to prepare for growth. We collaborate to develop a strategic marketing plan that delivers the right message, on the right platform, to the right audience. We include a year round strategy that includes a budget, messaging, a brand toolkit, lifecycle management strategies and tools, key performance indicators.
03
Implementation and Iteration
We leverage our networks and experience to minimize your resources. We evaluate results and modify the approach to meet your goals. We identify and establish key partnerships for your benefit. We prepare you for lasting success long beyond our work together.
About
My name is Kristen Bednarz
I'm a creative marketing strategist, who is passionate about education and the environment. I choose projects that will help me leave the earth better than I found it. This goal is why I started Abequa in 2018. In total, I've spent 20 years dedicated to finding unique ways for teams to increase engagement in their educational, environmental, or fundraising initiatives. I've been fortunate to have supported non-profits including National Geographic and the American Cancer Society, companies like Kahoot! and Amazon, as well as those those with educational affiliations including Marist College, Strawtown Studio, and International Student Exchange Programs. I'd be honored to collaborate with your team. Let's see what we can grow together.
